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Google Fast Flipping You Out of Revenue

Daniel Chapman on 28 October, 2009

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Not satisfied controlling almost every advertisement on almost every website in the world, Google has decided that it's going to cut the middleman out of its advertising revenue, the middleman being the content providers for the sites their advertising is on.

How are they going to do this? It appears to be through a new service under development in the Google Labs, called fast flip. Fast flip takes an image of a particular site, at this stage it appears to be only news, and then posts the image with their own advertising into the fast flip service.

Now, they don't usually show the full article and they are showing an image of the website and not content cut directly from the website, so there is probably just enough protection to be able to claim fair use of your site content while depriving you of any ad revenue for content. This is because a lot of the time you can get enough information from that snippet of your article to not need to actually click through to the full article. In my own browsing for example, I only clicked through to one article of the 20+ that I browsed. In almost every case, I didn't quite get the full article, but I got enough that it wasn't worth the hassle of loading another page to finish reading it.

With a newsfeed page with lots of links, we need to click through one link to get to the full article, but fast flip makes us click through two pages to get to the full article, one of which has half the article and Google's advertising.

So not only is it not faster, but Google is depriving the content producer of all revenue on their articles much, if not most of the time. I am fairly confident that this will do a damn good job of reducing the amount of useful content that is produced, because authors who aren't getting paid tend to stop writing anything that requires a serious investment of time and energy.

Google is really starting to look like one of those vines that strangles the tree that it is living on, killing both of them. Because the more that they try to chase profit at all costs, the more they are damaging the usefulness of the Internet, which in turn can't help but impact negatively on their profits.

Your Response

  • I was looking at this yesterday and I had similar thoughts to you although more from the perspective that you would lose browsing viewers as they would only look at the "flip" page.

    But, and I'm not sure if this is because its a demo, it looked to me that a site has to opt in to the service.
  • I wondered about that, but I didn't dig too deeply into it.

    If it isn't opt-in when released, then it could be quite an income killer for those sites that are featured.
  • Sorry to jump in on an old thread, but I just had to leave a comment on this.

    If it was an ideal world, then yes, I would tend to agree with you. But it isn't.

    What we see today is that internet is becoming more and more filled with rubbish - sites that only exist to get you as visitors, but do not provide any quality content. Or, as with some of the sites I visit - they sometimes provide quality content, but often provide garbage.

    I think this is the real advantage with the kind of service that Google provides now. A question: When you say you only clicked through on 20%, was that because the articles were not interesting for you? Or that it was just garbage?

    I think that this might actually be a kick in the behinds to people to start writing quality content instead of thinking about SEO. Seems to me a lot of people are all about SEO and getting maximum attention to their garbage so they can display ads. I would love to see thos sites removed from my search results... With the new service from Google, at least I do not have to go to their site to find out it is all garbage!
  • I'm in agreement here. It does seem like Google is starting to bite the hand that feeds in some cases and it really does need to be careful. The amount of webmasters that survive on the income from adsense is incredibly large and this course have some disastrous consequences for some people.
  • If it was an ideal world, then yes, I would tend to agree with you. But it isn't.

    What we see today is that internet is becoming more and more filled with rubbish - sites that only exist to get you as visitors, but do not provide any quality content. Or, as with some of the sites I visit - they sometimes provide quality content, but often provide garbage.
  • больше наполняется мусором - сайты, которые существуют только, чтобы получить вас в качестве посетителей,
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